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Who we are

Founded in 2009 with a dream in mind

World-class bartenders & Altos Tequila co-creators Dré Masso and Henry Besant established the Tahona Society to attract bartenders from around the globe who wanted to improve their mixology skills and knowledge of tequila.

To this day, the Tahona Society is the world’s leading tequila education program for bartenders. We aim to promote and spread the agave and tequila culture, focusing on the Olmeca Altos brand.

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Here are some stories we’ve proudly made together

Making Support System

Making Support System

In 2018, we helped create a mental health community hub to tackle issues of depression, anxiety and addiction for bartenders.

The Tahona Society Competition: Beyond Cocktail Competitions
 Through the Henry Besant scholarship, we support the educational dreams of bar professionals

Through the Henry Besant scholarship, we support the educational dreams of bar professionals

In 2019, Adrián López, from Mexico, received $10,000 USD to finance his dream of studying English immersed in an English-speaking country. He moved to London to study and pursue his passion. Meet the 2020 winners.

Announcement for the Henry Besant Scholarship
 Become a member of our familia!

Become a member of our familia!

You can become a part of the Tahona Society of bartenders by attending any of the events that we organize locally in more than 25 countries every year.

Competition
This 2020, due to Covid-19, we have postponed in-person events.

This 2020, due to Covid-19, we have postponed in-person events.

But we invite you to join the ongoing webinars that we host on Instagram, where the most prominent names in our industry show us new skills and shed light on the topics that matter to us all.

About Tahona

  • The TS is Altos community of bartenders. Founded in 2009 by Altos’ co-creators Dre Masso & Henry Besant, it was created to attract bartenders from around the globe who wanted to improve their mixology skills, learn about Tequila and Agave. Today its objective is to win bartenders’ share of heart and minds by IMPROVING THEIR LIVES AND MAKING A MORE SUSTAINABLE HOSPO INDUSTRY

  • You can join our Familia by subscribing to our newsletter, following our Instagram account, and getting involved in all the activities. Everyone is welcome to join!
    Instagram: https://www.instagram.com/tahonasociety/
    Newsletter: https://tahonasociety.com/competition/#competition-form

  • We have a lot of activities and perks for our members, some of them include free e-books, access to Bar World of Tomorrow, incredible news and recipes from the agave world, the opportunity to win the Henry Besant Scholarship and of course, the chance to win 50k with the Tahona Society Competition, which seeks to change the industry making it more sustainable.

  • Being part of our community is very easy! Just sign up to our newsletter where you will find month through month all the opportunities we have for you.

Enter The Competition

Join the familia!