The Bar World of Tomorrow is part of Pernod Ricard’s 2030 Sustainability & Responsibility (S&R) roadmap Good Times from a Good Place.

It’s a global program to develop more sustainable and responsible bars, in collaboration with our partners Sustainable Restaurant Association and Trash Collective.

The Bar World of Tomorrow is a convener of the global bartending community. It facilitates the exchange of knowledge and ideas, educating, inspiring and bringing together this diverse audience from around the world. Notably, the brand engages with the community by developing relevant and practical online and offline training.

More than a training, The Bar World of Tomorrow is a mindset, a posture, a commitment for a better, more responsible bar culture. The Bar World of Tomorrow generates actions, impact and inspiration, spreading the S&R approach throughout the bartending community.