A Bartender Competition With A Twist

The Tahona Society Competition is a groundbreaking global program that is reshaping how brands support their communities. In 2018, we revolutionized the cocktail competition by transforming it into a sustainable platform. This competition is the first of its kind, offering bartenders around the world the opportunity to create a lasting, positive impact in their communities.

It’s a completely new approach to bartender competitions because it encourages our familia of bartenders around the world to make the industry more sustainable.

The competition begins with local events in countries where Altos Tequila is present, announced through the Tahona Society’s communication channels. Applications open in January 2025 and close in April 2025, and participants must sign up for the Altos Tahona Society Online Community to apply. Local winners will be selected by Agenda28 in May 2025, and finalists will undergo coaching from June to September 2025. In September 2025, finalists will travel to Mexico for the Global Final Week, where the winner will receive $50,000 USD and ongoing coaching to bring their business idea to life.

The competition is open to all active bartenders whose country has Altos presence.

Participation is completely free. All you need is your sustainable project.

To participate, sign up for the Altos Tahona Society Online Community. In the left sidebar, scroll to the section called “Win $50K!” Then, select the post “Apply Here,” fill out the application form, and keep an eye on your inbox for updates! Make sure to inform your local Pernod Ricard contact, global ambassadors, or your local Altos Tequila ambassador to ensure you’re in the local finals.

To apply, you must be an active bartender in a market where Altos Tequila is present. Your project should have a social impact focus, addressing either an environmental or social/community issue. You must demonstrate a genuine commitment to launching your business and show that you’re dedicated to working on it both during and after the competition.

You will be judged on different aspects, the most important being the feasibility and the impact your project has in the community. It should be aligned to the values of Tahona Society and Altos Tequila while the solution should be innovative and creative.

If you’re selected as a local winner, you will enter a coaching period with experts from the Harvard Innovation Labs. During this time, you’ll complete assignments to refine your project before traveling to Mexico for the global final. Altos will cover all travel expenses, including flights and ground transportation, for one team member to participate in the global final. In Mexico, you’ll have the opportunity to pitch your project to a panel of judges. The global winner will receive a $50,000 USD grant to help fund and bring their sustainable project to life.

The Tahona Society Competition offers an unparalleled life-changing experience. We provide not just a platform, but personalized coaching to help you shape your future. This competition will not only help you bring your project to life but also allow you to build meaningful connections and collaborate with one of the most respected brands in the industry.
So, why not participate? You have everything to gain and nothing to lose! This is your chance to turn your idea into a reality that can make a difference in your community and the industry. Believe in yourself and take the leap!