A Bartender Competition With A Twist
What is the Tahona Society Competition ?
The Tahona Society Competition is a global program that is pioneering change in the way brands support their communities. It’s a completely new approach to bartender competitions because it encourages you and our familia of bartenders around the world to make the industry more sustainable.
This game changing project reflects how Altos Tequila cares for our people and our planet, and is the next step in the Tahona Society’s mission to spread knowledge among our bartenders and push the boundaries towards a better industry for all.
But in essence…
How does it work?
• The recruitment process will begin in October of 2022. Local events will be announced on the Tahona Society social media accounts.
• To participate, inform your local Pernod Ricard contact, our team of global ambassadors or your local Altos tequila ambassador if available.
During the event, our team of global brand ambassadors will give you the link to the online application format. You can apply in teams or individually.
• Local winners will be selected by Agenda28, an award-winning impact design firm originally created at the Harvard Innovation Labs and based in NYC and Mexico City.
• From March 22 to June 22, the finalists—together with Agenda28—will undergo a coaching process. Experts review the strengths and weaknesses of each project, and assist contestants with helpful tips for a business plan as well as communication and presentation strategies, in order to maximize their chance to win.
• This coaching process involves completing homework and online activities.
• The process will be carried out through digital interviews that will be scheduled by the Tahona Society team and will, of course, take into account our finalists’ busy lifestyles.
During the Global Finals in Mexico, which will take place in June of 2023, finalists and judges will have time to rehearse their presentations and do minor last-minute modifications of their proposals.
• Only one person per project will attend The Tahona Society Global Finals, even if the project has been proposed by a team of people.
Projects are contending to win a $50,000 USD scholarship.
About the Competition
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The Tahona Society Competition is a global program that is pioneering the way brands support their communities. In 2018, we changed to game by turning our cocktail competition into a sustainable platform. It’s the first competition of its kind for bartenders around the world who want to make a positive impact in their communities.
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It’s a completely new approach to bartender competitions because it encourages you and our familia of bartenders around the world to make the industry more sustainable.
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Recruitment process starts in October, you will need to apply through a link. Local winners are selected by Agenda28. From March to June you will undergo a coaching process based on business plans, communications, and strategies. The idea is for you to have all the necessary tools to present your project. The Global finals are held in Mexico during June, where the final pitches are presented to the coaches and judges who then elect the official winner.
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The competition is open to all active bartenders whose country has Altos presence.
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Nothing! You only need your sustainable project. It is free for you to participate.
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To participate, inform your local Pernod Ricard contact, our team of global ambassadors or your local Altos tequila ambassador if available. During the event, our team of global brand ambassadors will give you the link to the online application format. You can apply in teams or individually.
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You need to be an active bartender and Altos needs to be present in your market. If you want to participate and you meet all the requirements, contact us to fill the application form. Your documents and information will be received, and sustainable expert will pick the local winner.
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You will be judged on different aspects, the most important being the feasibility and the impact your project has in the community. It should be aligned to the values of Tahona Society and Altos Tequila while the solution should be innovative and creative.
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If you are announced as the local winner, you will start a period of coaching with our experts graduated from Harvard Lab Innovations. You will need to solve cases and homework before you come to Mexico. Altos will cover all your trip costs, including grounding transport and flights, to participate in the global final. You then need to prepare for the global final to compete and pitch before our judges. You can win a grant of $50,000 USD to continue and fund your sustainable project to make it a reality.
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The Tahona Society Competition is a one-of-a-kind life experience. We offer you not only a platform but a personalized coaching sessions so you can prepare for your future. The Competition will not only help you establish your project but also make connections and work with one of the best brands of the industry!
The big question is why you shouldn’t participate? You have nothing to lose! Your idea can become a reality and change not only your community but the industry. Believe in yourself!
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