Welcome to Tahona

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A Bartender Competition With A Twist

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What is the Collective Spirit?

The Tahona Society Collective Spirit Competition is a global program that is pioneering change in the way brands support their communities. It’s a completely new approach to bartender competitions because it encourages you and our familia of bartenders around the world to make the industry more sustainable.

This game changing project reflects how Altos Tequila cares for our people and our planet, and is the next step in the Tahona Society’s mission to spread knowledge among our bartenders and push the boundaries towards a better industry for all.

But in essence…

How does it work?

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Agenda28, an award-winning design firm created at the Harvard Innovation Labs, will coach you and choose local finalists.

Each country winner will be announced on December 2019. Global Ambassadors will be at the finals and will be announcing each country’s winner, who will attend the Global Final in April 2020 in Mexico.

One person per project will attend the Global Final in Mexico. In December 2019, the Global Judging Panel will present local winners from all participating markets.

You’ll be given expert advice for your initiative. The Grand Final event includes a symposium where Global Inspirational Figures will help you refine your initiative.

Specialized judges will help you. Finalists and judges will have from December 2019 until March/April 2020 to modify their business plan, presentation skills, and financial expertise. The process will be carried out through digital interviews that will be scheduled by our team and will take into account our finalists’ busy lives.

Altos will continue to develop your program. In addition to the financial prize, the winner will have continuing access to Altos’ resources to train other bars who wish to join the project and to broadcast the cause among the Altos Familia around the world.

Altos will promote the best ideas. Altos will also use social media to promote all the best ideas, sharing them with the Altos Familia and the public.

Agenda28, an award-winning design firm created at the Harvard Innovation Labs, will coach you and choose local finalists.

Each country winner will be announced on December 2019. Global Ambassadors will be at the finals and will be announcing each country’s winner, who will attend the Global Final in April 2020 in Mexico.

One person per project will attend the Global Final in Mexico. In December 2019, the Global Judging Panel will present local winners from all participating markets.

You’ll be given expert advice for your initiative. The Grand Final event includes a symposium where Global Inspirational Figures will help you refine your initiative.

Specialized judges will help you. Finalists and judges will have from December 2019 until March/April 2020 to modify their business plan, presentation skills, and financial expertise. The process will be carried out through digital interviews that will be scheduled by our team and will take into account our finalists’ busy lives.

Altos will continue to develop your program. In addition to the financial prize, the winner will have continuing access to Altos’ resources to train other bars who wish to join the project and to broadcast the cause among the Altos Familia around the world.

Altos will promote the best ideas. Altos will also use social media to promote all the best ideas, sharing them with the Altos Familia and the public.

Meet our winners

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