Terms & Conditions

Introduction

The following terms and conditions of use (the “Terms and Conditions”) govern your use of the OLMECA ALTOS website http://altostequila.com/, which shall include, without limitation, the home page, splash page, and all other pages under the same top level domain names, and all content thereon (the “Site”) as provided by Pernod Ricard MEXICO, S.A. de C.V., (“Pernod Ricard MEXICO” or “We”). We may change the Terms and Conditions from time to time and at any time without notice to you, by posting such changes on the Site.

BY USING THE SITE, YOU ACCEPT AND AGREE TO THESE TERMS AND CONDITIONS AS APPLIED TO YOUR USE OF THE SITE. If you do not agree to these Terms and Conditions, you may not access or otherwise use the Site. By using the Site following any modifications to the Terms and Conditions, you agree to be bound by any such modifications to the Terms and Conditions.

Pernod Ricard Mexico is the owner and/or authorized user of any trademark, and/or service mark appearing on the Site, and is the copyright owner or authorized user of the content and/or information on the Site, unless otherwise indicated. This site and all web pages are 2015, Pernod Ricard Mexico, all rights reserved. All other trademarks, service marks and logos used in this Site are the trademarks, service marks, or logos of their respective owners. All pages within this Site are the property of Pernod Ricard Mexico and/or its affiliates. Except as otherwise provided herein, use of the Site does not grant to you a license to any content, features or materials you may access on the Site. Any commercial use of the Site is strictly prohibited, except as allowed herein or otherwise approved by us. You may not download or save a copy of any of the content or screens except as otherwise provided in these Terms and Conditions or as permitted on the Site, for any purpose. You may, however, print one (1) copy of the information on the Site solely for your personal use or records. If you make other use of the Site, except as otherwise provided above, you may violate copyright and other laws of Mexico, other countries, as well as applicable state laws and may be subject to liability for such unauthorized use. We do not grant any license or other authorization to any user of our trademarks, service marks, other copyrightable material or any other intellectual property, by including them on the Site. You also agree and acknowledge that any ideas, concepts, methods, systems, designs, plans, techniques or other similar materials that you submit or otherwise communicate to the Site, may be used by us in any manner.

Privacy Policy

At Pernod Ricard México, S.A. de C.V. (hereinafter referred to as “Pernod Ricard”), we highly value your right to privacy when using our website and/or any online registration form to sign up for our events and/or newsletters, which will be collectively referred to as “Digital Media.”

Pernod Ricard México, S.A. de C.V., with its registered address at Río Tíber 29, Cuauhtémoc Neighborhood, Cuauhtémoc Borough, C.P. 06500 (“Pernod Ricard,” “we,” “our,” or “us”), is responsible for processing your personal data and, therefore, determines how and why your personal data will be used. Through this Privacy Notice, you can learn how Pernod Ricard collects, stores, and uses the personal data gathered from you through its Digital Media.

1. HOW CAN YOU CONTACT US?

If you have any questions or comments regarding this Privacy Notice, the ARCO rights procedure, or the processing of your personal data that is not described in this notice, you may contact us from Monday to Friday, from 9:00 AM to 6:00 PM (excluding non-working days in accordance with the Federal Labor Law), by emailing our Privacy Officer at: [email protected] and/or [email protected]

2. WHAT PERSONAL DATA DO WE COLLECT ABOUT YOU AND HOW?

Through any of Pernod Ricard’s Digital Media, we may collect different types of personal data, including:
• Identification Data (e.g., name, date of birth, age)
• Contact Data (e.g., email address)
• We may also collect personal data through cookies on our website (for more details, please refer to our Cookies Policy).
WE DO NOT COLLECT OR PROCESS SENSITIVE PERSONAL DATA.

3. WHY DO WE COLLECT YOUR PERSONAL DATA?

Pernod Ricard will use your personal data for the following purposes, which are necessary for the service you request:

• To verify and confirm your identity, including your date of birth, to comply with applicable legislation and verify that you are of legal age.
• To subscribe you to a service and/or newsletters related to any of the brands marketed and imported by Pernod Ricard in Mexico.
• To send you information through any medium about our brands marketed and imported by Pernod Ricard in Mexico.
• To register you for an event, loyalty program, experience, or course.
• To provide you with educational information related to specialized bartender training courses, and, where applicable, issue relevant certifications.
• To track and respond to any inquiries or comments you send us through our Digital Media.

Additionally, we will use your personal data for the following purposes, which are not essential for the requested service but allow us to provide better service:

• To request your feedback through surveys regarding our brands marketed and imported by Pernod Ricard in Mexico.
• To learn about your interests, tastes, and preferences through cookies, helping us personalize the information we send you and optimize your user experience by providing tailored content and advertising.
• To contact you for marketing, advertising, and commercial prospecting purposes related to any of the brands marketed and imported by Pernod Ricard in Mexico,
including sending advertisements and displaying advertising during your navigation on digital platforms owned or operated by Pernod Ricard.
• To identify the device, tablet, or mobile phone through which you connect.

4. WHO DO WE SHARE YOUR PERSONAL DATA WITH AND WHY?

We may share your personal data with the following parties:

• Authorized internal employees, particularly in our digital marketing, sales, accounting, and technology teams.
• Affiliated companies of Pernod Ricard worldwide that provide support services (IT, administrative, marketing).
• Marketing and communication service providers, including contests and events.
• IT support service providers (for hosting, maintenance, and technical support) to assist with the internal operation of our Digital Media and manage various features, programs, and promotions.

Additionally, upon accepting this Privacy Notice, you consent to the transfer of your personal data to the following third parties:

• Digital advertising platforms: For targeted advertising: With your consent, we will share your personal data with Meta to display targeted advertisements about the products and services of our
various brands to you and users with similar profiles. For more information on how these social networks process your personal data and how to exercise your rights regarding their processing, please refer to their privacy policies on their respective websites (Facebook, Instagram, Pinterest).

5. HOW LONG DO WE RETAIN YOUR PERSONAL DATA?

We will store your personal data unless you exercise an ARCO right, as long as it remains necessary to provide the services you requested, respond to inquiries, or resolve issues. We may also retain your personal data as required by our internal retention policies to comply with legal and regulatory obligations, resolve disputes, and enforce our agreements.

6. HOW DO WE PROTECT YOUR PERSONAL DATA?

Pernod Ricard adopts all necessary technical and organizational measures to ensure the confidentiality and security of the personal data collected through our Digital Media.

7. WHAT ARE YOUR RIGHTS REGARDING YOUR PERSONAL DATA?

You have the right to:

• Access the personal data we hold about you and understand how it is used.
• Rectify your personal data if it is outdated, inaccurate, or incomplete.
• Cancel your personal data when you believe it is not being used in accordance with
applicable regulations.
• Object to the processing of your personal data for specific purposes.

These rights are known as ARCO rights. To exercise any of these rights, you may submit a request to our Privacy Officer. Please ensure you meet the requirements set forth in Article 29 of the Federal Law on Protection of Personal Data Held by Private Parties.

8. HOW CAN YOU WITHDRAW YOUR CONSENT FOR THE USE OF
YOUR PERSONAL DATA?

You may withdraw your consent for the processing of your personal data at any time. However, please note that in some cases, we may not be able to immediately comply with your request due to legal obligations requiring us to continue processing your data. Additionally, withdrawing consent may prevent us from providing the services you requested or result in the termination of your relationship with us.

To withdraw your consent, please send a request to:
[email protected] and/or [email protected]

9. USE OF TRACKING TECHNOLOGIES ON OUR WEBSITE

Our Digital Media may use cookies, web beacons, and other tracking technologies to monitor your behavior as an Internet user, improve your browsing experience, and provide you with products and services tailored to your preferences. For more information, please review our
Cookies Policy.

10. DISAGREEMENT WITH THIS PRIVACY NOTICE

You may express your disagreement with this Privacy Notice and the processing of your personal data at any time. If you do not agree with this Privacy Notice, we kindly ask you not to register or interact with our Digital Media.

If you have already shared your data with Pernod Ricard, you can limit its use or disclosure by submitting a request to our Privacy Officer or clicking the unsubscribe button in our
communications.

11. UPDATES

This Privacy Notice may be updated at any time due to legal, technical, or commercial changes.
We will notify you of any significant changes through appropriate means. We also encourage you to regularly review this Privacy Notice to stay informed of the latest version.