4 years ago

La Vida Altos at Tales of The Cocktail 2019

Besides having the most cheerful stand, this year was probably the most highly attended tequila only event all week! 

Tales of the Cocktail remains one of the most relevant trade events in the United States. This non-profit foundation educates, promotes, and supports the global hospitality industry and creates lasting impact in its host communities. 

During the event, many spirit brands activate all week long with sponsored seminars, tastings, and of course, the best parties ever! But this year, Altos, with its Night Market activation, had the second biggest activation within Pernod Ricard, after Jameson.

More than 500 attendees visited the Altos stand with its authentic and modern Mexican style, which refreshingly deviated from the Mexican chichés like charro hats and Mariachis. 

Behind the bar, we had the best team of pro Mexican bartenders— “the heart and soul” of the famous Limantour and Broken Shaker bars in CDMX and MIA.

In the Meet the Distillers activity, Jesús Hernández, our Master Tequilero, had a two-hour session with trade people interested in learning first-hand the secrets of the elaboration process of our 100% agave tequila.

Without question, this TOTC event confirmed, yet again, that each year the presence of international bartenders is growing, and 2019 was no exception. 

Being part of this event is always a great opportunity for small brands like Altos to enjoy big exposure, activate small events like Night Market, attend other small brand activities and network.

The truth is that all the bartenders and consumers that went to TOTC 2019 had a very positive perception about Altos and its team. So, don’t miss the chance to visit us in TOTC 2020. We’ve already started to prepare!