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Who we are

Founded in 2009 with a dream in mind

World-class bartenders & Altos Tequila co-creators Dré Masso and Henry Besant established the Tahona Society to attract bartenders from around the globe who wanted to improve their mixology skills and knowledge of tequila.

To this day, the Tahona Society is the world’s leading tequila education program for bartenders. We aim to promote and spread the agave and tequila culture, focusing on the Olmeca Altos brand.

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The Tahona Society Competition:

Beyond Cocktail Competitions

The revamped bartender contest now
focuses on sustainability all around the bar.

More info

Here are some stories we’ve proudly made together

Driving Change

Driving Change

In 2018, we supported the creation of a mental health community. In 2021, we contributed to the development of sustainable products for a pressing marketing need. In 2023, we helped drive a recycling movement in Cartagena.

The Tahona Society Competition: Beyond Cocktail Competitions
 Through the Henry Besant scholarship, we support the educational dreams of bar professionals

Through the Henry Besant scholarship, we support the educational dreams of bar professionals

In 2019, Adrián López, from Mexico, received $10,000 USD to finance his dream of studying English immersed in an English-speaking country. He moved to London to study and pursue his passion. Meet the 2020 winners.

Announcement for the Henry Besant Scholarship
 Become a member of our familia!

Become a member of our familia!

You can become a part of the Tahona Society of bartenders by attending any of the events that we organize locally in more than 25 countries every year.

Competition
Join the Altos Tahona Society online community!

Join the Altos Tahona Society online community!

We invite you to join the ongoing online events that we host on our community, where the most prominent names in our industry show us new skills and shed light on the topics that matter to us all.

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Online Bartender Community

Become a member of
our familia!

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About Tahona Society

  • The TS is Altos community of bartenders. Founded in 2009 by Altos’ co-creators Dre Masso & Henry Besant, it was created to attract bartenders from around the globe who wanted to improve their mixology skills, learn about Tequila and Agave. Today its objective is to win bartenders’ share of heart and minds by IMPROVING THEIR LIVES AND MAKING A MORE SUSTAINABLE HOSPO INDUSTRY

  • You can join our Familia by subscribing to our newsletter, following our Instagram account, and signing up to the online community. Everyone is welcome to join!
    Instagram: https://www.instagram.com/tahonasociety/
    Newsletter: https://tahonasociety.com/competition/#competition-form
    Online community: https://community.tahonasociety.app/feed

  • We have a lot of activities and perks for our members, some of them include free e-books, access to Bar World of Tomorrow, incredible news and recipes from the agave world, the chance to win 50k with the Tahona Society Competition, which seeks to change the industry making it more sustainable.

  • Being part of our community is very easy! Just sign up to our online community.