Behind the bar, there is also a heart. And it is deeply feminine!


With International Women’s Day approaching, the editorial team of the Tahona Society Newsletter wanted to write a letter to all the women bartenders around the world. A reminder of your superpowers and your unique ability to connect, without ever losing your essence or your professionalism.

High social awareness, diplomatic conflict management, multitasking under pressure, creating healthy, respectful, safe, and welcoming environments, and setting clear boundaries. This is what women bartenders are like behind the bar.

It does not matter if you are a bartender, head bartender, owner of your own concept, or a brand ambassador. We all shine in our own way.

First of all, you know this craft demands much more than knowing how to make drinks or memorizing techniques. Between shifts, you have learned that you need psychology, leadership skills, patience, and physical endurance.

You have also developed the ability to move confidently within a historically male-dominated environment.

That is why you, like many of your colleagues, have had to learn the hard way how to read and manage uncomfortable situations with bosses, coworkers, and difficult guests. You have learned how to set boundaries and manage egos.

The bar is a school of life. Working behind it gives you skills. Every time you prepare a cocktail, you train your emotional intelligence, learn how to resolve conflict, and develop natural leadership. Isn’t that inspiring enough?

Alongside technical knowledge, you shape your character. You build strength, courage, composure, and the ability to create real, healthy connections with those around you. All while letting go of unnecessary drama, unresolved wounds from the past, and excessive empathy that often drains your vital energy.

At the beginning of your career, you may have thought you needed to be more precise, faster, more perfectionist, more demanding, and more confident than your male colleagues in order to earn respect. And if you still think that, pause for a moment.

Your greatest superpower lies in your ability to hold space and to welcome others. Hospitality has feminine roots, and women have redefined what service means in the modern bar.

A dose of empathy behind the bar, combined with intuition, active listening, and the ability to control the room during an eight-hour shift, is part of what makes you a leader. Do not forget that.

Every night behind the bar, at an event, or during a guest shift, your knowledge, resilience, intuition, and ability to move through a fast-paced, nocturnal, and demanding environment come to the surface.

You may have perfected your technique through practice and training. You may master classic and contemporary recipes, measure with precision, and speak the language of “stir,” “shake,” “build,” “throw,” “fat wash,” and clarification every day.

Maybe you are a geek when it comes to the origins, processes, and flavor profiles of spirits, recommending them with your eyes closed. Maybe you prepare multiple drinks at once while organizing your workstation and keeping service flowing during peak hours. Not to mention your skills in inventory control, waste management, cost control, bar operations, end-of-shift procedures, reporting, and stock counts.

Now, set technique aside for a moment and focus on naming those human and social skills that make you unique. The ones that mark the difference between someone who serves drinks and a bartender who builds experiences.

Can you read your guests and sense their mood? Do you know when to engage in conversation and when to step back? Can you identify risky situations before they escalate?

Ask yourself whether your communication is assertive when you explain cocktails clearly. Think about the times you have set boundaries without creating conflict or exercised authority without confrontation.

You have had to deal with uncomfortable situations, invasive behavior, aggression, sexist or inappropriate comments, and even reject improper advances. 

And yet, you navigate them successfully. You stay calm under pressure, control your emotions during the rush, and avoid taking conflicts to a personal level.That is your second superpower. Emotional intelligence.

Add to this the fact that women excel at teamwork, coordination, and support. They are natural leaders behind the bar because they are organized, decisive in critical moments, attentive to body language and environment, and mindful of taking care of themselves.

You may not always notice it, but all these qualities make guests feel welcome in your bar. They remember your name. They come back because you have the ability to build connections without compromising professionalism.

And that, too, is power.