By The Tahona Society Editorial Team
Complete Guide: Everything You Should Know About Día de Muertos in Mexico
The Tahona Society Editorial Team
Oct 26, 2022
Day of the Dead remains one of the most colorful and meaningful festivities in the Mexican calendar.
Always together, yet each in their own way, most Mexicans have a very special idea of how to honor their dead: through food and drink and “inviting them back” by setting up beautiful ofrendas—altars full of food, flowers and color.
Altos tequila is a perfect match for Day of the Dead, as it is truly a celebration of life, of a community’s love for the good times, and of how the people we love (or loved) make the most of life. After all, one thing that is always present on a Day of the Dead altar is, of course, a bottle of the best tequila!
Remember that tequila is the national drink of Mexico and is the basis of drinking traditions. On Day of the Dead, the common practice is to take a shot of tequila, raise it in the air and make a special toast to the deceased loved one. It is quite an experience!
An Altos Day of the Dead bar decor should include elements that reflect a certain modernity, but still ring authentically Mexican; it needs to be colorful and not dark or obscure. After all, this is a celebration of life!
Take a look at these examples:
Stay clear of Halloween-themed decorations and ornaments to safeguard your activation’s authenticity and provide a clearer message for your audience about the true spirit of Day of the Dead.
@eldiariodebeto, @gaspaindica, @karykaryalvarez, @vanessadominguez, @ladelostenis and @viajandosinfrenos were the influencers invited to this unforgettable trip, to learn about the culture and customs around the celebration of the Day of the Dead in Mexico.