Here’s How to Live Day of the Dead in Mexico!

One year ago, the Altos tequila team hosted the best Day of the Dead celebration ever! @matildemiamor in Guadalajara, Casa Altos in Arandas and San Miguel de Allende in Guanajuato,  were the perfect settings to find inspiration—among catrinas, offerings, rituals and parties. Below you will find a summary of this celebration and a gallery of photos and videos along with “dos and don’ts” when decorating your bar.

Day of the Dead: Altos Goes Hand-in-Hand with the Vibrancy and Authenticity of this Modern Mexican Celebration!

Day of the Dead remains one of the most colorful and meaningful festivities in the Mexican calendar. 

Always together, yet each in their own way, most Mexicans have a very special idea of how to honor their dead: through food and drink and “inviting them back” by setting up beautiful ofrendas—altars full of food, flowers and color. 

Altos tequila is a perfect match for Day of the Dead, as it is truly a celebration of life, of a community’s love for the good times, and of how the people we love (or loved) make the most of life. After all, one thing that is always present on a Day of the Dead altar is, of course, a bottle of the best tequila!

Mexicans’ Relationship with Death is Unique: The Symbology and History behind the Day of the Dead

Take a look at the symbology and history behind the Day of the Dead, and learn how to make your own altar here .

A Perfect Toast on Day of the Dead with Tequila Cocktails 

 

Remember that tequila is the national drink of Mexico and is the basis of drinking traditions. On Day of the Dead, the common practice is to take a shot of tequila, raise it in the air and make a special toast to the deceased loved one. It is quite an experience!

Join Day of the Dead festivities with must-see Día de los Muertos cocktails.

Day of the Dead Decoration at the Bar: Dos and Don’ts

An Altos Day of the Dead bar decor should include elements that reflect a certain modernity, but still ring authentically Mexican; it needs to be colorful and not dark or obscure. After all, this is a celebration of life!

Take a look at these examples:

Stay clear of Halloween-themed decorations and ornaments to safeguard your activation’s authenticity and provide a clearer message for your audience about the true spirit of Day of the Dead.

Avoid the following:

• Carving a face on pumpkins
• Using spiders and their webs
• Ghosts, bats and black cats
• Zombies and mummies
• Frankenstein, Dracula (vampires) and monsters
• Witches, brooms, cauldrons and related paraphernalia
• Any accessories or elements that look–or even sound–“spooky”

Day of the Dead Influencers Trip

@eldiariodebeto, @gaspaindica, @karykaryalvarez, @vanessadominguez, @ladelostenis and @viajandosinfrenos were the influencers invited to this unforgettable trip, to learn about the culture and customs around the celebration of the Day of the Dead in Mexico.

We leave you with this video so that you can be inspired and experience up close the most anticipated celebration of the year! https://youtu.be/XetZUwl9xoc