Let’s raise our glasses for the legacy of Jesús Hernández and Altos Tequila, who were celebrated at the Spirit Business Awards 2024

On November 14, 2024, London set the stage for a night of triumph and tradition during the prestigious Spirit Business Awards ceremony that celebrates the very best in the spirits industry.

Among the honorees, Jesús Hernández, Maestro Tequilero and Co-Creator of Altos Tequila, stood out. He received the Lifetime Achievement Award, an important recognition of four decades of innovation and passion for the art of crafting the best tequila.

This award underscores the influence of Jesús Hernández in the creation of Altos and the development of the global narrative on tequila.

A journey inspired by passion

Jesús Hernández’s journey in the spirit industry began in November 1980. Thanks to a friend’s suggestion, he started working in California, blending and bottling distilled spirits. This is how Jesús found his true calling and developed a deep respect for the craftsmanship and camaraderie of the spirits world. Over time, his experience grew, and he became a pioneer in the global promotion of 100% agave tequila.

In 1994, he was tasked with launching a tequila distillery in Jalisco, and he took that opportunity in stride to redefine what it means to produce this agave spirit. By combining modern precision with traditional techniques, he established new standards that stayed true to his vision: to preserve the soul of this iconic Mexican spirit while exploring new frontiers.

The distillery in Arandas: tradition and innovation

Thanks to Jesús Hernández’s leadership, the Altos distillery in Arandas became a true example of world-class excellence. By fusing artisanal methods, like the traditional use of the tahona wheel, with avant-garde processes, Jesús attained the consistency and superior quality of Altos Tequila. This blend of science and tradition made Altos one of the most respected brands worldwide.

A vision that transcends the bottle

For Jesús, tequila is much more than a drink. It is a symbol of culture, pride, and connection. His commitment to the excellent formation of his team is just as solid as his dedication to crafting exceptional spirits.

“I want our work to be a source of pride,” Jesús says. “From the agave fields to every bottle that we send worldwide.”

This philosophy represents the heart of Altos and has led to nominations such as Brand of the Year and Best New Product in this year’s awards. In addition, the launch of Altos Ready to Serve Margarita Classic Lime is an example of the perfect balance between tradition and innovation.

Distilled legacy

The recognition given to Jesús by The Spirit Business Awards is not just a personal milestone. It celebrates the evolution of tequila, a proudly Mexican product. His vision has paved the way for a new generation of tequila enthusiasts and closed the breach that once existed between tradition and modernity.

As we raise our glasses to celebrate this extraordinary journey, one thing is clear: Jesús Hernández and Altos Tequila show us that passion, innovation, and respect for our roots can lead to an inspiring legacy for mixologists, bartenders, agave geeks, and tequila lovers worldwide.


Let’s make a toast to Jesús Hernández and the spirit of excellence that continues to redefine tequila in the very best style of Aaaltooos!