
By Tahona Society Editorial Team
A Day to Celebrate Margaritas!
Written by
The Tahona Society Editorial Team
Published on
Jan 18, 2024
Getting ready for Margarita Day on February 22th? Altos Tequila is joining the festivities once more with the second version of Altos Margarita Month 2024 in the UK!
If you are in London, Bristol, Brighton, Manchester, or Edinburgh from February 22nd to March 3rd, make sure to attend Altos Margarita Month 2024.
These cities will be the meeting place for lovers of the tequila category, members of the Tahona Society Community, the most incredible bartenders, and the best cocktail bars in Mexico!
This takeover was conceived a few years ago to join the celebration of Margarita Day, one of the biggest days for the tequila category, which pays homage to one of the most beloved cocktails around the world.
It is also the perfect way to celebrate the recent recognition given to Altos Tequila by the Drinks International Report 2024, which named Altos the “Best Tequila for Margaritas.”
The House of Tequila team considered different countries around the world that are relevant to Altos Tequila, the tequila category, and the bartender scene. They wanted to create a unique experience: “a whole takeover of bars in relevant cities to celebrate Margarita Day, and while they’re at it, extend the celebration to nearly a month.”
“The core goal is to bring Mexican national identity to the UK through Mexico City bars listed in the World’s 50 Best Bars,” explains Carlos Andrés Ramírez, Global Advocacy Manager of House of Tequila.
The selected cities were London, Bristol, Brighton, Manchester, and Edinburgh. They offer the perfect scenery for an authentic “Mexican Takeover!”
From February 22nd to March 3rd, some of the best bars in Mexico, such as Hanky Panky and Limantour, will take over several bars. Stay tuned to our social media channels @tahonasociety and @altostequila to get all the details and start planning.
And to give you a sneak peek, UK bars such as El Camion, Crazy Pedro’s, and Hoot the Redeemer will be part of the celebration!
As part of the celebration of Altos Margarita Month 2024, we’ll have a special event hosted by the Maestro Salvatore Calabrese at the Donovan Bar in London, where rock stars from the Mexico City cocktail bar scene, such as Benja from Limantour and Gina Barbachano from Hanky Panky will take over the bar to celebrate a Mexican Night alongside Global Brand Ambassador and co-creator of Altos Tequila, the great Dré Masso.
Joining the celebration is the DJ and owner of the famous high-energy bar, El Micky, in Mexico City, who will bring the best avant-garde music and Mexican aesthetics to the Donovan Bar.
In addition, we will take the Limantour team on a road trip with Altos Tequila to Manchester and Edinburgh, along with the DJ and bar owner of El Micky, to keep spreading Altos and Mexico’s love!