Dré Masso: Shaker in One Hand, Legacy in the Other
From the bar to the global stage, Dré Masso proves that brand ambassadorship is more than just pouring drinks. It’s about telling stories, inspiring teams, and elevating the craft. In 2025, he’s the ambassador every bartender wishes they had behind the stick.
Now, it is time to raise your shakers and standards, because Dré Masso just made history! We’re proud to share that the co-creator of Altos Tequila and global advocate for Nusa Caña Rum has been named Best International Brand Ambassador 2025 at the prestigious Spirited Awards hosted by Tales of the Cocktail Foundation in New Orleans.
This isn’t just another industry nod! It’s a full-blown salute to Dré, who’s redefined what it means to represent a brand with passion, precision, and pure storytelling magic!
On July 24th, Dré stood out among hundreds of nominees, handpicked by a panel of over 250 global experts for shaping the culture of hospitality. And let’s be honest, few do it with more heart, hustle, or style.
From the UK to the US, through the bar scenes of the world, Dré’s energy and authenticity have inspired bartenders, uplifted teams, and elevated spirits literally and figuratively.
Because let’s face it, he’s not just raising glasses. He’s raising the bar!
Dré is truly honored and grateful to receive this award. It’s a privilege for him to represent two brands that deeply respected and he’s passionate about.
“I’ve been lucky to witness the development and launch of Altos Tequila in 2009, and have had the privilege of working with the brand ever since. This journey has given me the incredible opportunity to share my love for the craft with the bar industry across the globe. Thank you to the teams who believe in me and share my vision—this is a testament to our collective effort and shared commitment to excellence.”
– Dré Masso, Best International Brand Ambassador 2025
Here’s to you, Dré, for turning spirits into stories and making our industry better, one perfectly poured drink at a time.
If you want to dive into all the stories behind Dré’s life and legacy in the hospitality industry, here are some articles you won’t want to miss:
Dré Masso: Celebrating 30 Years Behind the Bar