Welcome to Tahona

By entering the Altos Tequila site you accept our Terms and Conditions and Privacy Policy. [Enjoy with 100% Responsibility]. OLMECA ALTOS™ Tequila. 100% Blue Agave. Product of Mexico. 40% Alc./Vol. (80 Proof).©2016 Imported by Pernod Ricard USA, Purchase, NY.


1 month ago

A Quick Look at La Mata: Winner of the Tahona Society Competition 2021


Tahona Society Collective Spirit Competition, Tahona Society, The Tahona Society, Bartender, Bartender Competition, Cuba, Social Impact, Positive Impact, Bartender Community, Ginger Beer, Liquors, La Habana, Restaurants, Hotels, Bar, Crafted Cocktails, Cocktails

Diana Figueroa from @lamata_cuba spoke in an interview with Valerie Kramis @vkramis, one of her coaches, about the current status of her project, the social impact it has had on the bartender community in Cuba and the results of her product line. 

La Mata Project Today: One Year after Winning the Tahona Society Competition 2021

  • After winning the 2021 Tahona Society Competition, La Mata is in a completely different phase of the project. They are installing all of the necessary machinery, refining recipes, creating new mixers and preparing tests for the market. 

  • They have different products: a cordial line and a mixers line, called ‘bubbles,’ that include ginger beer, vinegar, kombucha and liquors. They are also investigating other product lines specific to Cuban bars, restaurants and hotels. 

  • Since returning to Cuba, after winning the Tahona Society Competition 2021, they have been contacting local producers to secure the raw materials used in their products—all 100% natural, handmade and locally grown. From there, La Mata sells the final products to the eagerly awaiting bartender community who knows exactly how to use them best. 

“Just in La Habana, there are more than 400 bars that have access to our products, not counting the restaurants and hotels that we are also working with.”

Diana Figueroa, creator of La Mata 
Tahona Society Collective Spirit Competition, Tahona Society, The Tahona Society, Bartender, Bartender Competition, Cuba, Social Impact, Positive Impact, Bartender Community, Ginger Beer, Liquors, La Habana, Restaurants, Hotels, Bar, Crafted Cocktails, Cocktails
La Mata produce different products: a cordial line and a mixers line, called ‘bubbles,’ that include ginger beer, vinegar, kombucha and liquors.

Follow the fascinating evolution of La Mata here

Tahona Society Collective Spirit Competition, Tahona Society, The Tahona Society, Bartender, Bartender Competition, Cuba, Social Impact, Positive Impact, Bartender Community, Ginger Beer, Liquors, La Habana, Restaurants, Hotels, Bar, Crafted Cocktails, Cocktails
Diana Figueroa from La Mata Project participated in the Tahona Society Competition 2021, the most important competition on the global bartending scene that seeks to make a positive social impact.

During this in-depth interview, you’ll learn how the La Mata was created based on the needs of the bartender community in Cuba and all about the coaching and pitching process from the very beginning.

 

You’ll also find out what it means for Diana, and her associate David Roque, to have participated in the most important competition on the global bartending scene that seeks to make a social impact, and to have won no more and no less than $50,000 to make her venture a reality. 

Diana also talks about the challenges they have faced before and during the pandemia, and their deep gratitude for what it means to be part of the Tahona Society Family. 

Since returning to Cuba, after winning the Tahona Society Collective Spirit Competition 2021, they have been contacting local producers to secure the raw materials used in their products, Dre Masso
Diana in the middle of a coaching session with Dré Masso, co-creator of Altos tequila during the Tahona Society Competition 2021, in Guadalajara.