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2 months ago

Join The Tahona Society Competition in 5 steps


In 2009, Altos Tequila created a bartender community with the pioneering objective of supporting the industry with career opportunities, education and networking. 

The Tahona Society is a strong global FAMILIA, that looks to inspire, engage and strengthen the bartender community so that we all contribute to the building and maintaining of a higher standard and consciousness within our industry and for the planet. 

We invite you to join us by participating in our unique competition today! 

Let’s have a look at the Tahona Society Competition

The Tahona Society Competition is a challenge to engage and transform the bar industry by creating projects that positively impact people and the planet. 

Four years ago, we decided to replace a straight-up cocktail competition with a more meaningful competition of bar-related sustainability projects: the first of its kind in the industry! 

The Tahona Society Competition winner receives 50K USD to make their project a reality and the support of comprehensive business coaching from experts formed at the Harvard Innovation Labs. What is your inspiring project waiting to be realized?

La Mata project @lamata_cuba from Cuba, presented by Diana Figueroa and Daniel Roque, was the winner of the last the Tahona Society Competition in 2021.

La Mata is an initiative focused on the production of handcrafted cocktail products using a scientific and sustainable approach (cordials, kombuchas, sodas and liqueurs using locally grown Cuban products). This project seeks to maximize the use of local raw materials, and in doing so, fulfills the mission of this competition of caring for the planet and its people. If you want to know more about project La Mata status click here.  

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Meet The Tahona Society Competition Coaches

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Timeline of The Tahona Society Collective Spirit Competition 2023

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Snapshots from the Tahona Society Final 2021

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So now you know… 

  • If you have a project in mind that would have a positive impact on our community or on our planet, and you want to win $50,000 along with the advice and expertise of the best coaches in the hospitality sector, this is your opportunity! 

  • It's time for you to shake it off and start thinking big! We want you to be part of our family. We want to support your project and make it a reality in 2023!