Speed Rack: Where Women Take the Bar Industry to the Next Level
Women Making a Difference
“I don't believe there are skills that are more ‘feminine’ than ‘masculine,’ just as I don't believe there are cocktails that appeal more to men than women,” says Alexandra Purcaru, Co-founder and Beverage Director of Selva Oaxaca Cocktail Bar @selvaoaxaca.
For Diana Figueroa, winner of Tahona Society Competition 2021, Co-founder of @therealjibaros, @conbachavana and proud family member of @lamata_cuba, multitasking is the principal skill that women contribute to the hospo industry.
It sounds cliché…but according to statistics, in an industry with so many variables and in which the absolute goal is attention to details, this particular skill gives women the upper hand!
Female bartender skills and qualities that contribute to the hospo industry
- Curiosity & Creativity
Seven female entrepreneur skills that contribute to the hospo industry
In such a competitive industry as hospo, female entrepreneurs bring change and evolution to the regular standards of benchmarking, creativity and innovation; they also offer cooperation and solidarity, which are otherwise so often missing.
Discover Alexandra and Diana Entrepreneurship Projects in a Few Words
If you want to know more about La Mata Project, click here
How and why women make a difference in the hospo industry
According to Alexandra Purcaru, having more women in the industry contributes to a more diverse and creative environment. It’s not only about women, it’s about having a diverse community of people, with varying backgrounds, nationalities, genders and sensibilities, so as to avoid homogenization.
Diana Figueroa, on the other hand, emphasizes resilience. “We are here to stay, for the long run, and at all levels.”
Recipes using Altos tequila
Brancamara: Bitter, minty & refreshing
By Alexandra Purcaru,
Co-founder and Beverage Director Selva Oaxaca Cocktail Bar @selvaoaxaca
- Altos plata
- Pluma Hidalgo coffee
- tamarind & pitiona
- Branca Menta
- White flowers for garnish
Stir all the ingredients and serve in a collins glass with ice. Garnish with white flowers.
By Diana Figueroa,
- 50 ml Altos plata
- 20 ml La Mata dry ginger beer
- 10 ml fresh lime juice
- 10 ml agave honey
- 5 ml Modena balsamic vinegar
- 5 ml La Mata Cuban sauce
Stir in a composition glass, strain and top with the ginger beer. Serve in a double rocks glass over ice with a half rim of celery salt. Sip and enjoy the mix of vegetable and umami flavors. Salud!