By The Tahona Society Editorial Team
Speed Rack: Where Women Take the Bar Industry to the Next Level
The Tahona Society Editorial Team
Mar 23, 2023
“I don't believe there are skills that are more ‘feminine’ than ‘masculine,’ just as I don't believe there are cocktails that appeal more to men than women,” says Alexandra Purcaru, Co-founder and Beverage Director of Selva Oaxaca Cocktail Bar @selvaoaxaca.
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For Diana Figueroa, winner of Tahona Society Competition 2021, Co-founder of @therealjibaros, @conbachavana and proud family member of @lamata_cuba, multitasking is the principal skill that women contribute to the hospo industry.
It sounds cliché…but according to statistics, in an industry with so many variables and in which the absolute goal is attention to details, this particular skill gives women the upper hand!
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In such a competitive industry as hospo, female entrepreneurs bring change and evolution to the regular standards of benchmarking, creativity and innovation; they also offer cooperation and solidarity, which are otherwise so often missing.
If you want to know more about La Mata Project, click here
According to Alexandra Purcaru, having more women in the industry contributes to a more diverse and creative environment. It’s not only about women, it’s about having a diverse community of people, with varying backgrounds, nationalities, genders and sensibilities, so as to avoid homogenization.
Diana Figueroa, on the other hand, emphasizes resilience. “We are here to stay, for the long run, and at all levels.”
By Alexandra Purcaru,
Co-founder and Beverage Director Selva Oaxaca Cocktail Bar @selvaoaxaca
Stir all the ingredients and serve in a collins glass with ice. Garnish with white flowers.
By Diana Figueroa,
winner of Tahona Society Competition 2021 Co-founder of @therealjibaros, @conbachavana and member of @lamata_cuba
Stir in a composition glass, strain and top with the ginger beer. Serve in a double rocks glass over ice with a half rim of celery salt. Sip and enjoy the mix of vegetable and umami flavors. Salud!