How Altos Tequila Elevated the World’s Best Bars & Madrid Cocktail Week 2024

Altos Tequila left its mark on Madrid Cocktail Week and 50 Best Bars 2024, celebrating the world’s top bars while engaging directly with bartenders, consumers, and industry icons. From exclusive pop-ups to international collaborations, the events showcased the spirit of tequila and the vibrant energy of Madrid’s cocktail scene.

All our activities with Altos for Madrid Cocktail Week and 50 Best Bars 2024 had a significant impact. They generated high levels of engagement with consumers and the community of bartenders who attended these major events, particularly for the 50 Best Bars. We also connected with some of the industry’s top bartenders and one of its most recognized figures.

Honoring the best bars in the world means a lot to Altos. We’re incredibly thankful for all the bars that feature Altos on their menus and recommend cocktails with our tequila to their consumers.

Alongside the 50 Best, we took advantage of the hype that a city like Madrid is experiencing by sponsoring Madrid Cocktail Week. This meant we held more than five guest bartending events and pop-ups with consumers in some of the best cocktail bars in Madrid, such as Viva Madrid, Salmon Guru, and Lovo.

In addition to supporting local bars in Madrid, we also connected with bars from other countries, like our friends at Employees Only and Super Bueno in New York.

Overall, these activities engaged more than 2,000 people and had a digital reach of more than a million, which means a lot for a brand like Altos Tequila.

With its impactful presence at Madrid Cocktail Week and 50 Best Bars 2024, Altos Tequila solidified its connection to the world’s top bars, celebrated the craft of mixology, and expanded its global reach. These initiatives reflect our commitment to supporting bartenders, building community, and sharing the vibrant spirit of Altos with cocktail enthusiasts worldwide.

To wrap up, we leave you with a spectacular video that recaps all the experiences and events where Altos Tequila stole the show.